idoidea at the Design Indaba Expo 2009

This year, on the weekend of the 27th February/1st of March, idoidea creative boutique came into the Design Indaba Expo with guns blazing and socks pulled way high.

We wanted to do something different enough to freak the general public out, and create a stir in the Industry. To get people to open their eyes to our way of being as a young, new boutique. We even built our own virtual office... open floor, office space! (with toilet and front desk)


"Raw is the new black" we believe, getting to the heart of the matter, and our stand shouted exactly that. With a massive brainstorm session, our core offering of ideas generation and design/advertising came across with a touch of madness and fun.


We snapped some cool people, tore through magazines looking for the best that the world of thinking, advertising, photography and design had to offer, and slapped it up on the wall to show where we are headed.


After only 5 months of being around, idoidea has already serviced happy clients with exciting work. Recently, contact from an International Entrepreneur has pushed idoidea onto an International stage of work.


So far its been a good year, and getting better even quicker than we thought...

Thank you too everyone who responded to our vibe, and to all the great people we met, young and old, who inspire us to be creative every day.